About Us

Creating Meaningful lives, work, and communities

We are continuously building and sharing new practice and research -based knowledge.

We are an inspiring and diverse global community who use the Map of Meaning® in our personal and professional lives.

In a world full of uncertainty, inequality, and rising mental health challenges, we believe in coming together to reconnect with what truly matters. Meaning and hope are always within reach, even in tough times, and we’re here to support you on that journey.

Built on integrity, openness, and generosity, our community is a place for collaboration and growth between our Certified Practitioners, strategic partners, professional colleagues, friends, supporters and our founders. Guided by our principles, we come together to share practical tools and ideas to make meaning accessible to everyone.
We invite you to join us in exploring how the Map of Meaning can make a difference—for yourself and the world around you.

We are stewarded by the Map of Meaning International Charitable Trust (registered in New Zealand) and our Board of Trustees.
We are a global community of practitioners

Our Vision & Purpose

The primary purpose of the Trust is to promote the Map of Meaning® original work of the three originating trustees, and of the expanding community of practitioners, which identifies the key elements necessary for meaningful work and meaningful living by:

  • Promoting and sharing the Map of Meaning® Framework

  • Assisting people to define and stay connected to what is important to them as individuals and the community at large.

  • Assisting people to consciously create meaningful work and a meaningful life for themselves as individuals, meaningful work in their organisations and for the community at large.

  • To assist individuals, organisations, and the community at large to engage in meaningful enquiry and discussion.

  • Advance new knowledge contained in the Map of Meaning® for the benefit of the community at large.

Practitioners

Meet our People

Our Certified Practitioners are leaders, facilitators and change makers from private, public and not-for-profit sectors, representing a wide variety of professional fields

Our Trustees

Marjolein Lips-Wiersma

PhD

Marjolein does research at the intersection of meaningful work,
hope and sustainability. She is a full Professor of Ethics and Sustainability at the Auckland University of Technology, New Zealand. 

Marjo has spent the last twenty years understanding the theme of meaningful work in practical and empirical ways and is always looking for students and others who want to do research on meaningful work.

Lani Morris

BA, MBA, MSc

Lani is an independent organisational behaviour practitioner who has studied the human search for meaning all her life. Her work helps people take responsibility for and reclaim power
over themselves, their lives and their work. Her expertise includes: leadership, motivation, clear communication,
innovation, creativity, meaningful work, and how these subjects intertwine.

Lani is co-author of The Map of Meaningful Work: A Practical Guide to Sustaining our Humanity.

Ralph Parkes

BSc, MSc

Originally from Ireland but now resident in New Zealand, Ralph is a Civil Engineer having also specialised in business, accounting and finance.

Ralph is a Director and co-owner of Rise Consulting in Wellington, and a member of the NZ Institute of Directors. He has extensive experience in Project Management, budgeting and planning.

His passion for improving his own wellbeing and that of others, is what energises him to support the Map of Meaning Trust, as it seeks to expand global reach.

Hafsa Ahmed

PhD

Dr Hafsa Ahmed, MNZM, originally from Hyderabad, India, has been resident in New Zealand, since 2007. Hafsa is a certified futurist, academic, and social impact leader passionate about equity, leadership, and community empowerment. She is a Senior Lecturer at Lincoln University, co-founder of the Lady Khadija Charitable Trust and Director of Unquiet®.

As a leadership guide and futurist, Hasfa helps individuals and organisations examine their narratives to curate purpose-driven, intentional futures. She is also the Programme Director of New Zealand’s only Ethnic Women’s Leadership Programme, which equips migrant women with the tools to lead and thrive. Recognizing her contributions, she was appointed a Member of the New Zealand Order of Merit in 2023 for impactful service to ethnic communities.

As an applied researcher at Lincoln University, Hafsa specialises in exploring the multifaceted realm of stakeholder ecosystem relationships, with a central aim of fostering distributive societies. Her diverse skill set includes offering futures foresight planning, change management and stakeholder engagement advice to organisations and communities.

Our History

The Map of Meaning is based on empirical research

Twenty years of testing the model in this wide range of ways, in an ever-expanding range of countries (including Romania, Saudi Arabia, and Brazil) provides the assurance that is robust, relevant and very useful.

The Map of Meaning originated from Professor Marjolein Lips-Wiersma’s original PHD research, for which she surveyed people from a variety of backgrounds and roles, including professional, managerial, blue collar and administrative on what gives meaning to their work.

Our Principles for working with the Map

As the Map of Meaning International Trust, we set ourselves the task of making the Map of Meaning available to you, and to the world. There are eight principles that support the Map of Meaning being used easily, effectively and responsibly by individuals and practitioners.

  • The Map is a research based framework

  • Attribution to the source of the Map

  • Since Meaning is a human experience, use human language when working with the Map.

  • The Map is based on an inclusive worldview.

  • All sources of meaning are important and valid.

  • Honouring the intrinsic dignity of each human being in their search of meaning.

  • Continually deepening our own meaning practise by using the Map, in order to work more deeply with the framework.

  • The Map is the product of people's generosity.

Get involved

Volunteer

If you love the Map of Meaning, and have skills you think we could use, we would love to hear from you.

Collaborate

01

So many research initiatives connect with work others are doing. Let's work together!

Opportunities

02

We are expanding as an organisation and would love to hear from you if you think you could help us expand further!

Our Strategic Partners

We are delighted to be aligned in partnership with...